IN HIS CORNER is a practical guide for men who are doing everything right but still feel like they're losing at home. After 20 years of coaching hundreds of men through relationship crises, leadership challenges, and personal breakthroughs, Coach Crawford finally wrote it all down.
The book reveals why good men struggle in their marriages and relationships—not because they don't care, but because nobody ever taught them where the real work is. Through proven frameworks like SEGRETO, AVAYO, OMAXEM, and CONVIVO, men learn to close the gaps between what they think they're doing well and what their partners actually need.
This isn't therapy. This isn't theory. It's a playbook built from real breakthroughs with real men.
Key Messages
You're not failing. You just need different tools.
Most men were never taught what women actually need in relationships.
Good men can still miss the mark.
Working hard and providing, unfortunately, just isn't enough anymore. Connection requires different skills.
These are skill gaps, not character flaws.
And skills can be mastered.
New playbook. New game. New life.
Transformation is possible, and you can achieve it with the right frameworks.
What’s Inside: A Sneak Peek at the Chapters
CHAPTER 1: SEGRETO
The hidden rules sabotaging your relationships.
SEGRETO reveals the unspoken rules men learned growing up that now work against them in marriage and leadership. These include beliefs like "strong means silent," "providing equals love," and "emotions are weakness." This chapter helps men identify which rules are running their lives and holding them back from real connection.
WHAT'S AT STAKE
The cost of staying the same.
This chapter gets real about what men stand to lose if nothing changes—their marriage, their connection with their kids, their own peace. It's a wake-up call that creates urgency for transformation. The goal is to help men see that the discomfort of change is far less painful than the cost of staying stuck.
THE AWAKENING
The moment everything shifts.
The Awakening is when a man finally sees the truth he's been avoiding. This chapter guides men through that uncomfortable but necessary moment of clarity—recognizing where they've been missing the mark and deciding to do something about it. It's the turning point from awareness to action.
THE DECISION
The choice that changes everything.
Transformation requires a decision. This chapter challenges men to stop dabbling and commit fully to the work. It's about drawing a line in the sand and choosing to become the man, partner, and leader they're capable of being.
CONVIVO IN THE BEDROOM - LET'S TALK SEX
Honest conversation about physical intimacy.
A direct, no-fluff chapter about sex and physical intimacy. Coach Crawford addresses what men get wrong, what women actually need, and how to build a fulfilling intimate connection. This chapter breaks through the awkwardness and gives men practical guidance.
THE PLAYBOOK
Your action plan for winning.
The final chapter pulls everything together into a practical, actionable playbook. It summarizes the frameworks, provides implementation steps, and gives men a clear path forward. This is the "what to do Monday morning" chapter.
New playbook. New game. New life.
MEET THE AUTHOR
cOACH Crawford
I'm HIS relationship coach.
My name is Lisa, and I have an innate gift for fostering deep connections with men and boys, providing them with a safe and supportive environment to express their innermost thoughts and struggles.
I have been a Men's Coach with 20 years of experience helping men transform their relationships, leadership, and lives. Known for my direct, no-nonsense approach and deep empathy for the men I serve. I tell men the truth, give them the secrets, and support them through the journey.
Clients often express surprise at how I, as a woman, can understand them so profoundly, but it's a gift that I've refined over the years.
None of us are GOOD at everything. We all need coaching in something.
So fellas, when things get stressful in your relationship, when you are not getting what you want or need, or you've messed up and need to fix it, let me help.
You have to do the work but don't have to do it alone.
With a background rooted in personal reflections, honesty, and accountability, I provide guidance and support to help men overcome obstacles and live authentically. My approach is characterized by gentle but powerful conviction, firmness tempered with compassion, and an unwavering commitment to helping my clients achieve their relationship goals.
What my clients are SAYING
More Than a Shirt. It’s a Statement.
Every man needs someone in his corner. Now you can wear the reminder.
The IN HIS CORNER tee represents growth, accountability, and the decision to win—in love, leadership, and life.
Comfortable. Confident. Purpose-driven. Because winning starts with how you show up.
You’ve tried doing it the hard way.
You’ve tried figuring it out alone.
And it hasn’t worked.
This is your moment to choose differently.
Get IN HIS CORNER and finally learn the skills no one ever taught you — the ones that change relationships, leadership, and the way you show up everywhere that matters.
New playbook. New game. New life.
Make the decision today.